Creative Thinker. Innovator. Problem Solver.
Senior UX/UI designer, researcher, design strategist.
Hi, I’m Sarah! I use creative thinking and strategic innovation to craft data-driven, high-impact solutions that bridge business goals with user needs to deliver holistic, high-value design.
My design approach is strategic, creative, and holistic, specializing in aligning user-centricity with business goals to unlock lasting value.
I lead teams to take their abstract ideas and assumptions…
To craft strategies to validate them with human-centered research to inform...
Seamless, intuitive user experiences and purpose-driven design solutions.
My work blends creativity and functionality to create transformative experiences.
Retail Inventory System
Explore how my design leadership turned a challenging retail inventory system project into a collaborative success, guiding product design using HCD methodology and co-creation.
E-commerce Redesign
See how I revamped an e-commerce grocery app, transforming the digital shopping experience with sleek design and seamless functionality to delight customers with every purchase.
Legacy Design System
Curious how a modern design system can transform outdated mainframe applications? Discover how I revitalized legacy systems to enhance usability and visual appeal.
AI-Powered Smart Scale
Dive into the UX redesign of an AI-powered smart scale, where cutting-edge design meets user-centric innovation for an engaging and efficient experience that marries form and function.
“You can’t use up creativity. The more you use, the more you have.”
- Maya Angelou
