Senior Experience Designer aligning strategy, service design, and UX to build systems that scale.

Shaping enterprise direction through connected systems that align business goals and customer needs with operational reality.

See my work

I reveal hidden insights and translate them into experiences that enable organizational alignment to drive business impact.

  • Reveal: Nexus Persona Ecosystem

    Reveal who does the work and how.

    I uncovered patterns and unmet needs among enterprise associates, creating a persona ecosystem that aligned teams and informed strategic priorities, forming the foundation for customer-focused journey mapping.

    View case study

  • Translate: Customer Journey Framework & Mapping

    Translate what matters when.

    I established a journey framework and led the first end-to-end customer journey maps with embedded enterprise personas, revealing friction points that informed experience strategy and UX execution.

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  • Create: In-Store Item Management System

    Create real-world experiences with UX.

    I led a team to reimagine in-store item management systems leveraging journey insights to streamline workflows, address associate and customer pain points, and align operational efficiency with user experience at scale.

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  • Enable: Executive Visioning Workshop

    Enable scale through DesignOps.

    I designed and facilitated an executive workshop for an Electronic Shelf Label pilot using customer and associate insights, aligning leadership on a data-driven path forward, and enabling connected enterprise decisions.

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  • "Sarah is a strong strategic thinker with an impressive ability to see the bigger picture and how it relates to each part of her work."

    —Jenn G., Director of Enterprise Research & Design

  • "Sarah is able to navigate around blockers and take the lead to continuously push projects forward. She has a trained skill set for identifying gaps and seamlessly bridging them.”

    —Alex R., Experience Designer

  • "Her ability to stay calm and lift others’ spirits keeps fun in focus, even during stressful moments fostering a supportive and lighthearted environment that helps everyone feel motivated and connected despite challenges.”

    —Maddy L., Experience Designer

  • "Even with a strong plan, Sarah knows things won't always go the way you expect, and she is able to re-plan to achieve the desired outcome."

    —Colton D., Senior Experience Designer

My design expertise connects strategy, systems, & impact across every touchpoint.

With 10+ years prior business experience, I combine deep domain knowledge with systems-level thinking to ensure design decisions drive value at scale. I leverage AI fluently to uncover insights and model possibilities, communicate effectively with executives to align priorities, and craft stories that clearly demonstrate impact.

My design work goes beyond screens to shape organizations by empowering teams to deliver on business metrics.

  • What sets me apart

    I uncover enterprise user insights (associates, customers, stakeholders) to reveal opportunities that drive measurable business outcomes. My experience in business roles gives me the context to translate complex operations into actionable insights, ensuring service design connects strategy and execution.

    Core Capabilities

    • Customer & stakeholder research (qualitative + quantitative)

    • Persona development & ecosystem mapping

    • Customer journey mapping & service blueprinting

    • Enterprise journey management & frameworks

    • Experience gap identification & opportunity framing

    • Stakeholder interviews & empathy building

  • What sets me apart

    I turn insights into strategy that aligns product, business, and organizational objectives. I excel at bridging enterprise complexity, leveraging systems thinking, and translating customer and associate needs into high-impact, data-informed strategic roadmaps.

    Core Capabilities

    • Strategic problem framing & opportunity synthesis

    • Design thinking facilitation

    • Roadmap development & prioritization frameworks

    • Competitive & market analysis

    • Metrics definition & success criteria formulation

    • Cross‑functional alignment

    • Executive storytelling & communication

  • What sets me apart

    I design enterprise experiences that are operationally scalable and solve both customer and associate pain points simultaneously. My work integrates research, strategy, and business context to deliver solutions that generate measurable impact, not just elegant interfaces.

    Core Capabilities

    • Interaction & interface design (low & high fidelity)

    • Enterprise information architecture & content strategy

    • Prototyping (paper → digital) & iterative testing

    • Usability testing & iterative validation

    • Accessibility & inclusive design principles

    • Visual design (layout, typography, color)

    • Design system development & management

    • Responsive & adaptive design patterns

    • Workflow optimization

    • Cross-functional co-design facilitation

  • What sets me apart

    I operationalize design for scale, creating systems, processes, and workshops that empower teams and leadership to make informed, aligned decisions. I facilitate executive workshops that ensure strategy and insights translate into action, grounded in research and data.

    Core Capabilities

    • Workshop design & facilitation (cross‑disciplinary alignment)

    • Design process optimization & governance

    • Design system governance & contribution workflows

    • Tool management (Figma, Mural, UserTesting, Dscout, etc.)

    • Cross‑team collaboration structures (RACI, stakeholder mapping)

    • Operational metrics & performance tracking

    • Onboarding & capability building for design teams

    • Executive communication & stakeholder influence

    • AI integrated workflows

    • Enterprise human-centricity education & training

  • What sets me apart

    I coach teams to think strategically, operate systemically, and measure design impact. I help designers and cross-functional partners grow their influence while ensuring that design work drives measurable business value.

    Core Capabilities

    • Mentoring and coaching junior design talent

    • Career development, skills growth, and performance guidance

    • Fostering inclusive, collaborative, and human-centered design culture

    • Leading design reviews, critique sessions, and knowledge-sharing initiatives

    • Advocating design excellence and scaling best practices across teams

    • Executive communication

    • Team development

    • Influence across product & business

    • Measurable impact storytelling

Let’s create something incredible together.

Let’s transform ideas into impactful experiences that inspire and resonate with a focus on human-centered design and collaboration.